Even if you invest in top-notch Social Media Content Creation Packages, you’ll need a strong social media strategy to keep things on track.
Many guides can help you build a social media campaign, but our team has made something special.
In this post, we’ll share social media strategies that work better in New Zealand than anywhere else. Let’s get started!
9 Unique Social Media Strategies For NZ
Without further ado, let’s get right to it. We’ll even add in some examples of real companies so you can see the success in action.
1. Promote Participation in Local Events
Take Fieldays and A&P Shows for example—these events are important to New Zealand’s rural life and agricultural heritage. Being part of them boosts your credibility and lets you connect directly with your social media communities. You get to show a better image to your already present community members and gain more customer loyalty. And if there are any fresh faces, your presence in the event generates buzz that leads them to follow your social media to keep up with your brand.
| Example: Set up a booth at the National Agricultural Fieldays. ANZ Bank’s presence at A&P shows helps them connect with rural folks. Your brand can do the same by engaging directly with visitors and showcasing your products. |
2. Mix Māori Culture and Language into Social Media Content
Including Māori culture shows respect for New Zealand’s heritage. This can help your brand connect better with both Māori and non-Māori audiences – it can make things more interesting for the latter. Recognising Māori culture can build stronger community ties.
| Example: Use Te Reo Māori in your posts, especially during Māori Language Week. Highlight Māori artists and cultural stories. For example, Kōmiri’s use of Māori names for their homeware makes the brand feel local and inclusive. |
3. Highlight Adventures in Iconic New Zealand Landscapes
New Zealand’s stunning landscapes are a big part of national pride. Highlighting these places appeals to both locals and tourists. Kiwis have a strong connection to nature, and showcasing these spots can boost your brand’s appeal. The best thing? You can apply this strategy to so many products, from clothes to automotives.
| Example: Feature local influencers in places like Milford Sound or Waiheke Island. An outdoor gear company could show someone hiking the Tongariro Alpine Crossing, demonstrating their product’s reliability in New Zealand’s rugged terrain. |
4. Collab With NZ’s Regional Influencers and Celebrities
New Zealand’s smaller population means influencers and celebrities often have a close connection with their followers. This makes their endorsements more impactful and trustworthy. Kiwis also have strong national pride and loyalty to local figures. If you can’t directly get them to post things for you, you can also have them pose with your products or services, like in the pictures above.
| Example: Team up with popular New Zealanders like Richie McCaw or Jamie Curry. Jamie’s relatable humor and huge following can help your brand connect with young Kiwis. These familiar faces can make your brand message more believable and engaging. |
Not sure who to work with? Here’s a tip to get some good influencers for the job: Invest in some services that work on your specific social media and use their connections. For instance, you can work with a Facebook advertising agency or get an Instagram marketing service.
5. Support and Highlight New Zealand’s Environmental Initiatives
Kiwis care deeply about their environment. Supporting green initiatives can make your brand more appealing to environmentally conscious consumers. Aligning with these values can enhance your brand’s reputation. You can do that both through words, or by showcasing environmentally safe projects in your posts, like the pictures shown in the example above—notice their emphasis on greens and minimalism.
| Example: Partner with groups like Predator Free 2050. Highlight your efforts in projects like tree planting or beach clean-ups. For example, Z Energy’s involvement in sustainability projects – making them popular among eco-friendly consumers. |
6. Engage with the Kiwi Lifestyle and Community Initiatives
The Kiwi lifestyle is all about outdoor fun, community spirit, and a laid-back vibe. Content that reflects this is more relatable and engaging. Celebrating local lifestyles and community activities helps your brand feel personal and relatable.
| Example: Share stories of local events like sponsoring a neighbourhood BBQ or supporting a local rugby team. Mitre 10’s DIY videos connect with Kiwis who love home improvement, making their brand a part of everyday life. |
Here’s another small recommendation: If you plan to post a lot of such media, consider working with a local graphic designer in NZ. Someone like that will know the kind of aesthetics and styles that’ll work with a lot of people, thanks to their experience.
7. Share Success Stories of Iconic New Zealand Businesses
Sharing local success stories builds pride and shows your support for the local economy.
Highlighting successful local businesses you’ve worked with, you’ll inspire your audience and position your brand alongside respected names. Use videos or blog posts to tell their journey.
You can mix that up with your own successful projects.
This inspires your audience and aligns your brand with positive, successful narratives.
No need for an example with this one – it’s simple, but still a powerful strategy.
8. Use Popular New Zealand-Specific Hashtags
Using local hashtags helps your content reach the right audience in New Zealand. It makes your brand part of the local conversation. This increases visibility and engagement among local audiences.
| Example: Use hashtags like #kiwias, #NZmade, or #loveNZ. For instance, Tourism New Zealand’s #NZmustdo campaign effectively promotes local destinations. Joining these conversations can boost your visibility and engagement. |
9. Take Advantage Of NZ’s Unique Timezone
NZ is located in just the right spot of the world – its time zone lets you reach both local and diverse international audiences at good times. This can maximize your global engagement. Scheduling posts to align with both New Zealand and key international markets can ensure your content reaches the widest audience possible.
| Example: Schedule posts for early morning in New Zealand to catch the evening crowd in Europe and Americans. A tech company could launch a product at 8 AM NZST to capture audiences at different times of the day in the USA, such as 4 PM EST. |
4 Tips To Support Your Overall Social Media Strategy
These strategies are strong on their own – and specifically tailored to NZ, but here are some ways to make them even more effective.
1. Team Up with a Local Social Media Manager
Work with a social media manager. They can help you connect with local influencers, integrate Māori culture into your posts, and promote participation in local events.
2. Use a Social Media Content Creation Package Plan
Do you prefer something less hands-on? You can get Social Media Content Creation Package Plan so you don’t have to constantly work with the Social Media Manager. With one of these packages, you can keep a consistent high-quality posting schedule.
3. Get a Good Logo Design
Make sure your logo looks great and works well. A professional and tailored logo and brand design can make your logo more appealing for the specific platform, attracting more local visitors. Your profile picture is the first thing people see, and a logo can say a lot about your business.
4. Work with a Branding Agency
A branding agency can help you share success stories of New Zealand businesses and create a strong local brand identity. They can also help with logo design to make your brand stand out.
Final Thoughts
These social media strategies can boost your social media presence in any part of New Zealand – they’re broad enough to be flexible, and specific enough to hit just the right audience. And remember, a solid plan is just as important as great content.
We hope our tips help you connect with your Kiwi audience. Give them a go and watch your campaigns grow!
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